Background

Research conducted using high-quality empirical standards can be notoriously difficult to convey with simplicity for people who could benefit from its findings. Doing this well requires the practitioner to translate complex studies and theories into information that’s redesigned for client practices. Creating effective, simplified interventions requires more than understanding the research ourselves. I’ve spent 40 years working with people who struggle to get work out the door, as well as the people who believe they’d be successful if they only tried harder. Citing research findings about the value of goal setting with a growth mindset doesn’t help the person who is struggling. Neither does asking a parent, teacher, or manager to use strengths-based feedback with them.  Instead, a more intentionally integrated approach is needed: simple, sticky, and actionable language; accessible, structured practices; and shared feedback.

Aims

To maximize understanding and increase audience engagement, practitioners can merge human-centered design approaches to understand their customers. Both visual and verbal languages can communicate with simplicity and stickiness.  As an example, I have a chapter in one of my books called “Ask Don’t Tell”. It is sticky and effective for the person who wants to remember to be a coach rather than a critic. In another of my books, all of the practices begin with verbs. Instead of being topical (Gratitude) they are actionable (Be Grateful). This approach makes research findings more memorable and action-oriented.

Method 

In this workshop participants will experiment with a widely-accepted research finding, learn how to minimize its jargon, script a prototype process with the participant’s audience in mind, share with peers for feedback about their research translation and practical approach, and polish their first draft. 

Results

Participants will leave with a piece of research that they’ve turned into the beginnings of a masterpiece of practice. 

Conclusion

Let’s learn how to make messy concepts simple, efficacious, and sticky!