Dr. Justin Carter has spent the last twenty years educating students and business leaders around the world that what you measure matters. As a professor at the University of North Alabama, consultant, and executive coach, he is one of the foremost leaders in the field of human capital management which focuses on measuring our most valuable business asset and positioning employees for maximum success. His research and findings on positive psychological capital have been published in numerous empirical journals and featured in Inc., Forbes, and Psychology Today. His success has led him to a prestigious fellowship with the ROI Institute where he continues to explore the value of positivity in the workplace.